Why AI Won’t Kill Google

I get the AI-will-kill-search FUD -- it’s easy to see the OpenAI demos, the Perplexity vs.Google threads, and think: this is it, the end of Search. Maybe Alphabet is toast. Maybe LLMs are already so good, so embedded, so ubiquitous that the Google cash cow is about to get slaughtered.But that’s not what’s happening -- […]

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